You can cross stitch on different kinds of evenweave fabric. It may be evenweave linen, Aida cloth, waste canvas etc. It is largely a matter of your personal preference.
Just remember: the number of stitches per inch (or per cm) can drastically change the look of your ready project.
Fabric with a higher stitch will produce smaller and finer designs.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 130 x 130 stitches
Sewn Design Size: 9.3 x 9.3 inches or 236 x 236 mm
Suggested Material Size: 15.2 x 15.2 inches or 386 x 386 mm
Stitch Style: Cross-stitch Using 2 strands
Aida – Most beginners start their cross stitch projects on Aida fabric. This is a somewhat loosely woven fabric meant for cross stitch with prominent threads; looks like a fabric made of threads grouped together. It is also very inexpensive but not suitable for functional things because of the holes in the fabric. 14 count Aida is universally the most popular cross stitch fabric.
For beginners Aida is one of the best fabric for cross stitch, because of the readily available weaves. You may need to interface the cloth if it is too loose.
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