If you are a beginner stitcher prefer to use Aida cloth. Its weave forms clearly distinctive squares in the fabric, which eases the placing of stitches.
Another option is using waste canvas. It forms a grid for stitching which can be easily removed later.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 84 x 56 stitches
Sewn Design Size: 6 x 4 inches or 152 x 102 mm
Suggested Material Size: 11.9 x 9.9 inches or 302 x 252 mm
Stitch Style: Cross-stitch Using 2 strands
Traditionally, stitchers begin to stitch from the middle of the fabric to ensure the design is centered when finished. You may also count up from the center to the topmost left and begin stitching there.
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