If you are a beginner stitcher prefer to use Aida cloth. Its weave forms clearly distinctive squares in the fabric, which eases the placing of stitches.
Another option is using waste canvas. It forms a grid for stitching which can be easily removed later.
Material Type: Aida Generic Cream
Sewing Count: 14/inch or 55/100mm
Design Size: 150 x 126 stitches
Sewn Design Size: 10.7 x 9 inches or 272 x 229 mm
Suggested Material Size: 16.6 x 14.9 inches or 422 x 379 mm
Stitch Style: Cross-stitch Using 2 strands