If you are a beginner stitcher prefer to use Aida cloth. Its weave forms clearly distinctive squares in the fabric, which eases the placing of stitches.
Another option is using waste canvas. It forms a grid for stitching which can be easily removed later.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 101 x 77 stitches
Sewn Design Size: 7.2 x 5.5 inches or 183 x 140 mm
Suggested Material Size: 13.1 x 11.4 inches or 333 x 290 mm
Stitch Style: Cross-stitch Using 2 strands