You can cross stitch on different kinds of evenweave fabric. It may be evenweave linen, Aida cloth, waste canvas etc. It is largely a matter of your personal preference.
Just remember: the number of stitches per inch (or per cm) can drastically change the look of your ready project.
Fabric with a higher stitch will produce smaller and finer designs.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 100 x 95 stitches
Sewn Design Size: 7.1 x 6.8 inches or 181 x 172 mm
Suggested Material Size: 13 x 12.7 inches or 331 x 322 mm
Stitch Style: Cross-stitch Using 2 strands
Most experts recommend prewashing the fabric before you start stitching the designs. Some even wash the floss.I suppose if you suspect that the floss will run it is better to be safe that wait till all the hardwork is over for it to start bleeding all over the work.
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