If you are a beginner stitcher prefer to use Aida cloth. Its weave forms clearly distinctive squares in the fabric, which eases the placing of stitches.
Another option is using waste canvas. It forms a grid for stitching which can be easily removed later.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 85 x 107 stitches
Sewn Design Size: 6.1 x 7.6 inches or 154 x 194 mm
Suggested Material Size: 12 x 13.5 inches or 304 x 344 mm
Stitch Style: Cross-stitch Using 2 strands