If you are a beginner stitcher prefer to use Aida cloth. Its weave forms clearly distinctive squares in the fabric, which eases the placing of stitches.
Another option is using waste canvas. It forms a grid for stitching which can be easily removed later.
Material Type: Aida Generic Cream
Sewing Count: 14/inch or 55/100mm
Design Size: 129 x 147 stitches
Sewn Design Size: 9.2 x 10.5 inches or 234 x 267 mm
Suggested Material Size: 15.1 x 16.4 inches or 384 x 417 mm
Stitch Style: Cross-stitch Using 2 strands