If you are a beginner stitcher prefer to use Aida cloth. Its weave forms clearly distinctive squares in the fabric, which eases the placing of stitches.
Another option is using waste canvas. It forms a grid for stitching which can be easily removed later.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 140 x 161 stitches
Sewn Design Size: 10 x 11.5 inches or 254 x 292 mm
Suggested Material Size: 15.9 x 17.4 inches or 404 x 442 mm
Stitch Style: Cross-stitch Using 2 strands