You can cross stitch on different kinds of evenweave fabric. It may be evenweave linen, Aida cloth, waste canvas etc. It is largely a matter of your personal preference.
Just remember: the number of stitches per inch (or per cm) can drastically change the look of your ready project.
Fabric with a higher stitch will produce smaller and finer designs.
Material Type: Aida Generic Cream
Sewing Count: 14/inch or 55/100mm
Design Size: 138 x 138 stitches
Sewn Design Size: 9.9 x 9.9 inches or 250 x 250 mm
Suggested Material Size: 15.8 x 15.8 inches or 400 x 400 mm
Stitch Style: Cross-stitch Using 2 strands
Preserving the direction of your stitches is very importent. Once you choose it don't change, stick with it unless your project specifically calls for it. It helps you to avoid your project looking haphazard and sloppy.
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