You can cross stitch on different kinds of evenweave fabric. It may be evenweave linen, Aida cloth, waste canvas etc. It is largely a matter of your personal preference.
Just remember: the number of stitches per inch (or per cm) can drastically change the look of your ready project.
Fabric with a higher stitch will produce smaller and finer designs.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 75 x 132 stitches
Sewn Design Size: 5.4 x 9.4 inches or 136 x 240 mm
Suggested Material Size: 11.3 x 15.3 inches or 286 x 390 mm
Stitch Style: Cross-stitch Using 2 strands