If you are a beginner stitcher prefer to use Aida cloth. Its weave forms clearly distinctive squares in the fabric, which eases the placing of stitches.
Another option is using waste canvas. It forms a grid for stitching which can be easily removed later.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 60 x 92 stitches
Sewn Design Size: 4.3 x 6.6 inches or 109 x 167 mm
Suggested Material Size: 10.2 x 12.5 inches or 259 x 317 mm
Stitch Style: Cross-stitch Using 2 strands