You can cross stitch on different kinds of evenweave fabric. It may be evenweave linen, Aida cloth, waste canvas etc. It is largely a matter of your personal preference.
Just remember: the number of stitches per inch (or per cm) can drastically change the look of your ready project.
Fabric with a higher stitch will produce smaller and finer designs.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 100 x 100 stitches
Sewn Design Size: 7.1 x 7.1 inches or 181 x 181 mm
Suggested Material Size: 13 x 13 inches or 331 x 331 mm
Stitch Style: Cross-stitch Using 2 strands