You can cross stitch on different kinds of evenweave fabric. It may be evenweave linen, Aida cloth, waste canvas etc. It is largely a matter of your personal preference.
Just remember: the number of stitches per inch (or per cm) can drastically change the look of your ready project.
Fabric with a higher stitch will produce smaller and finer designs.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 50 x 66 stitches
Sewn Design Size: 3.6 x 4.7 inches or 91 x 120 mm
Suggested Material Size: 9.5 x 10.6 inches or 241 x 270 mm
Stitch Style: Cross-stitch Using 2 strands
Consistent tension is crucial for creating proper stitches. They should be flat against the fabric, not too tight, not too loose. Experiment on scrap fabric until you learn how tightly you need to pull the floss to create a perfect stitch.
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