If you are a beginner stitcher prefer to use Aida cloth. Its weave forms clearly distinctive squares in the fabric, which eases the placing of stitches.
Another option is using waste canvas. It forms a grid for stitching which can be easily removed later.
Material Type: Aida Generic White Sewing Count: 14/inch or 55/100mm Design Size: 67 x 65 stitches Sewn Design Size: 4.8 x 4.6 inches or 122 x 118 mm Suggested Material Size: 10.7 x 10.5 inches or 272 x 268 mm Stitch Style: Cross-stitch Using 2 strands