If you are a beginner stitcher prefer to use Aida cloth. Its weave forms clearly distinctive squares in the fabric, which eases the placing of stitches.
Another option is using waste canvas. It forms a grid for stitching which can be easily removed later.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 74 x 115 stitches
Sewn Design Size: 5.3 x 8.2 inches or 134 x 209 mm
Suggested Material Size: 11.2 x 14.1 inches or 284 x 359 mm
Stitch Style: Cross-stitch Using 2 strands