If you are a beginner stitcher prefer to use Aida cloth. Its weave forms clearly distinctive squares in the fabric, which eases the placing of stitches.
Another option is using waste canvas. It forms a grid for stitching which can be easily removed later.
Material Type: Aida Generic Cream
Sewing Count: 14/inch or 55/100mm
Design Size: 75 x 127 stitches
Sewn Design Size: 5.4 x 9.1 inches or 136 x 230 mm
Suggested Material Size: 11.3 x 15 inches or 286 x 380 mm
Stitch Style: Cross-stitch Using 2 strands