If you are a beginner stitcher prefer to use Aida cloth. Its weave forms clearly distinctive squares in the fabric, which eases the placing of stitches.
Another option is using waste canvas. It forms a grid for stitching which can be easily removed later.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 98 x 150 stitches
Sewn Design Size: 7 x 10.7 inches or 178 x 272 mm
Suggested Material Size: 12.9 x 16.6 inches or 328 x 422 mm
Stitch Style: Cross-stitch Using 2 strands