You can find fabric for cross stitching in different sizes, colors and types.
Aida, linen and evenweave are the most common types of cross-stitch fabric. The standard Aida fabric is a good fabric for beginners because the holes are large and easy to see.
Note - it is the number of holes per inch that determines the size of your stitches.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 108 x 84 stitches
Sewn Design Size: 7.7 x 6 inches or 196 x 152 mm
Suggested Material Size: 13.6 x 11.9 inches or 346 x 302 mm
Stitch Style: Cross-stitch Using 2 strands