If you are a beginner stitcher prefer to use Aida cloth. Its weave forms clearly distinctive squares in the fabric, which eases the placing of stitches.
Another option is using waste canvas. It forms a grid for stitching which can be easily removed later.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 32 x 45 stitches
Sewn Design Size: 2.3 x 3.2 inches or 58 x 82 mm
Suggested Material Size: 8.2 x 9.1 inches or 208 x 232 mm
Stitch Style: Cross-stitch Using 2 strands