You can cross stitch on different kinds of evenweave fabric. It may be evenweave linen, Aida cloth, waste canvas etc. It is largely a matter of your personal preference.
Just remember: the number of stitches per inch (or per cm) can drastically change the look of your ready project.
Fabric with a higher stitch will produce smaller and finer designs.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 43 x 60 stitches
Sewn Design Size: 3.1 x 4.3 inches or 78 x 109 mm
Suggested Material Size: 9 x 10.2 inches or 228 x 259 mm
Stitch Style: Cross-stitch Using 2 strands
Most people start stitching the design from the center. You can find the center of the design by folding the design lengthwise and crosswise. Finger press and find your center. Mark this. Even if you donot start stitching from the center it is good to know.
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