If you are a beginner stitcher prefer to use Aida cloth. Its weave forms clearly distinctive squares in the fabric, which eases the placing of stitches.
Another option is using waste canvas. It forms a grid for stitching which can be easily removed later.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 15 x 13 stitches
Sewn Design Size: 1.1 x 0.9 inches or 27 x 24 mm
Suggested Material Size: 7 x 6.8 inches or 177 x 174 mm
Stitch Style: Cross-stitch Using 2 strands