You can cross stitch on different kinds of evenweave fabric. It may be evenweave linen, Aida cloth, waste canvas etc. It is largely a matter of your personal preference.
Just remember: the number of stitches per inch (or per cm) can drastically change the look of your ready project.
Fabric with a higher stitch will produce smaller and finer designs.
Material Type: Aida Generic White
Sewing Count: 14/inch or 55/100mm
Design Size: 252 x 217 stitches
Sewn Design Size: 18 x 15.5 inches or 457 x 394 mm
Suggested Material Size: 23.9 x 21.4 inches or 607 x 544 mm
Stitch Style: Cross-stitch Using 2 strands
We would argue that crossing stitches in different directions isn't a complete sin, but if you like things looking flawless and professional, make sure you go in the same direction. The top leg can go anywhere, but the corresponding stitches all need to follow suit for a perfect finish.
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